Full Education Programme

  • The theme for the in-cosmetics Formulation Summit this year is ''Up Close and Personalised''.

    The Summit will addresses in depth, all aspects of personalised beauty including the science, safety and numerous formulation and regulatory challenges to overcome when customising beauty products.

  • UP CLOSE - Understanding your consumer

    09:00 - 09:15

    Opening remarks

    In keeping with the theme personalisation, audience interaction is encouraged to keep your opinions and questions centre stage, ensuring that this summit really becomes personalised as YOUR summit. You will be invited to join in an experiment demonstrating Artificial Intelligence (AI) trained to choose the best anti-ageing product for YOU, with just an app on your smartphone. You will have the opportunity to:

    • Take part in an AI learning demonstration where AI selects YOUR personalised Anti-ageing product
    • Consider how Augmented Reality (AR) mirrors help consumers choose cosmetics
    • Ask “Alexa, will you be recommending my products?”

    Chair: Dr. Barbara Brockway, Director, Personal Care, Applied DNA Sciences

    09:15 - 09:55

    Trends - Personalisation in all aspects of beauty

    Every aspect of our lives are now being personalised. It started simply with YOUR name on a product and has now evolved into ''consumer designed experiences''. We hear how the personalisation trend is gripping the beauty industry. You will learn more about:

    • The global interpretations of personalised beauty
    • Award winning approaches to personal care 
    • Where this trend going next?

    09:55 - 10:40

    Keynote – Iconic global brands – The digital innovation revolution in beauty

    “If you can’t beat them, join them.” One of the most prestigious beauty brands discloses how they embraced the Digital Revolution and have developed blended reality to engage make-up audiences and build loyalty. You will learn how:

    • Purposeful personalised innovation has reinvented the retail experience
    • To formulate for today's game changing innovations and the formulation needs of future devices
    • Future digital innovation is building on the personalisation trend

    10:40 - 11:10

    Coffee & networking break

    11:10 - 11:40

    The power and potential of the algorithm-beauty-interface (ABI) - Are we now formulating for the computer or the customer?

    Behind every smart digital beauty assistant there is an even smarter web code. Deep learning has enabled AI to estimate age and recommend products.
    With algorithms using the growing World Wide Web as their database, how will beauty products of the future be chosen for you? You can question the experts and discover:

    • More about the algorithms managing beauty
    • Should the industry be seeing the algorithm as its real customer?
    • Just as high intent key words drive traffic to websites, can formulators include high intent ingredients and claims to win a greater market share?

    11:40 - 12:10

    Personalisation using your DNA

    DNA codes for our unique characteristics, so could the answer to personalised beauty reside in a simple DNA test? The practical aspects bringing DNA technology to the market place are considered. You will learn how DNA has come of age and how:

    • DNA analysis is already an 'in store experience'
    • Genomics is being used to formulate bespoke products
    • DNA personalised beauty will grow

    12:10 - 12:30

    AI (learnt behaviour) + Genomics (our DNA) = The ultimate in bespoke beauty?

    Picking up from the previous speaker's experiences using DNA testing, you will find out how DNA analysis, combined with AI deep learning, is leading to the ultimate in bespoke beauty. You will discover how:

    • Bioinformatics / DNA can empower personalised beauty
    • Individual sensitivity such as to sun exposure can be compensated for in bespoke products
    • As AI learns about individuals, will voice activated virtual assistants become reliable personal beauty experts?

    12:30 - 12:50

    Digital beauty devices translating lifestyle needs into product

    Devices and wearables monitor our every moment offering pioneering brands new opportunities to develop up-to-the-moment reactive products. As these devices translate lifestyles into product requirements, so virtual assistants can use an individual's exercise data and sleep patterns to recommend products. You will learn how:

    • Digital beauty devices are connecting through the ''Internet of Things''
    • The leading smart beauty devices are already influencing personalisation trend
    • Consumers can be better protected with their smart-alarms indicating when to apply a product as their environment become more threatening

    12:50 - 14:00

    Networking lunch

    14:00 - 14:40

    [Ingredients Showcase]

    Autophagy personalising skin tone

    Nobel Prize winning science is being harnessed to achieve lighter even skin tone. The summit leans how autophagy is being used to controls skin lightening at the subcellular level. You will learn more about:

    • Autophagy, the recycling machinery of cells
    • Synergies between autophagy and other lightening actives as damaged melanocytes are removed
    • How this cellular approach can lead to healthier looking skin

    14:40 - 15:00

    [Ingredients Showcase]

    Bases & Drop-in Actives for Customisation

    Many approaches to formulating bespoke products involve actives that are easily mixed into pre-prepared bases. In this session, we will learn about:

    • The large variety of bases that are available to formulators
    • The most exciting actives for customised personal care

    15:00 - 15:20

    [Ingredients Showcase]

    Ingredients Showcase

    15:20 - 15:50

    Coffee & networking break

    15:50 - 16:20

    The cognitive behaviours that drive our desires and aspirations

    To create the perfect product for desires and aspirations, it is necessary to know what we want. How well do we really know ourselves?

    • Discover your unconscious preferences
    • Can your voice activated virtual assistant ever know us better than we know ourselves?
    • Practices such as gamification for personalisation are explained

    16:20 - 16:50

    Regulatory and safety implications of bespoke beauty

    Top industry experts highlight the regulatory and safety challenges caused by current approaches to personalisation, customisation and bespoke products. Experts will consider the questions of:

    • Labelling and traceability
    • Efficacy
    • Challenge and safety

    16:50 - 17:30

    Expert Panel discussion on bringing creativity into personalisation

    In this session we capture the needs of the fast expanding DIY personalisation market. With the algorithm feeding-frenzy on past and present data, the panel consider the different ways creativity can be brought into personalised beauty?

    17:30 - 18:00

    Closing remarks and sponsor's address

    18:00 - 19:00

    Drinks reception

    AND PERSONALISED - Formulating for your consumer

    09:00 - 09:10

    Opening remarks

    The second day starts with a glimpse into the future for personalised haircare. We discover if AI chose the best product for you in our personalised summit experiment.

    Chair: Dr Barbara Brockway, Director, Personal Care, Applied DNA Sciences

    09:10 - 09:40

    Keynote – Exciting innovations in personalised haircare

    What if we could create materials that respond to our individual needs and help us live better lives? Cloths that think, bandages that tell us when they need to be changed and hair colour that reflects your mood. We are:

    • Shown a glimpse into a possible personalised future
    • Wowed by the possibilities
    • Given the challenge to make it all happen

    09:40 - 10:30

    Bespoke & Mass Customisation - How to make personalisation affordable?

    In this session we discuss the different approaches for formulating for personalised beauty concentrating on making affordable customised products.

    • How make to personalisation affordable
    • Optimising best use of materials
    • Replacing emulsions with dispersions

    10:30 - 11:00

    Coffee & networking break

    15:00 - 15:45

    We are unique - personalised fragrances for all?

    At its ultimate conclusion personalisation means unique fragrances for everyone. But how can formulators achieve this? This level of personalisation is the height of luxury, experiential and deeply personal but is it doable or even desirable? Just how far can formulators go in creating customised fragranced products?

    • We smell, interpret and communicate uniquely – a demonstration
    • The story so far: niche, custom design and fragrance robots
    • Mass customisation: a conundrum with exciting opportunities

    11:30 - 12:00

    The challenges for personalisation in haircare – formulating for all hair types

    The customised experience has come to haircare and is being delivered directly to consumers. Formulators working with adapted mixers that colour-print the pigment blends directly into containers, enable unique colour products, which are optimised for an individual's level of grey and colour resistance. You will learn how to:

    • Formulate for personalisation in haircare 
    • Achieve the exact combination of depth and tone for bespoke colour

    12:00 - 12:30

    Innovation in customised colour cosmetics

    It is estimated that 94% women are using the wrong shade of foundation. This summer has seen global brands offering game changing services for make-up. They are using sophisticated technology to offer, for example, the ideal foundation shade for everyone. You will learn:

    • More about formulating for the new generation of customised colour products
    • What the future has in store for personalised colour cosmetics

    12:30 - 13:45

    Networking lunch

    13:45 - 14:15

    Formulating for a healthy microbiome

    Our skin microbiome is variable and as individual as we are. It is an important part of skin function and like our skin cells, it will be compromised by external factors, such as, air pollution and UV. In this talk, you will learn about formulating in sympathy with the skin microbiome.

    • How to maintain biodiversity and avoid dysbiosis
    • Better product efficacy through harnessing skin's microbiome
    • The latest thinking on the benefits of pre and probiotics

    14:15 - 15:00

    Formulating for personal ideals: Sustainable, Vegan, Halal, Plastic-Free etc.

    The challenge for formulating products for niche lifestyles, has become more mainstream. In this session, we discover how to overcome the problem of ensuring that formulas are suitable for individual beliefs. In this talk you will receive an overview of the requirements of the popular ideals.

    15:00 - 15:30

    Coffee & networking break

    15:30 - 15:50

    Formulating for ''freshly made'', bespoke products, in-store & at home

    We have seen Nespresso machines changing the world of hot beverages. Now the at-home beauty machines and mixing bars are trying to do the same for customised beauty. Could the future be formulating for freshly made and single-use capsules/pods made in on-the-spot machines?

    • Could this be one answer to the preservatives crisis?
    • Formulating concentrated products
    • Satisfying the demand of variety

    15:50 - 16:20

    Designing anti-ageing formulas to meet the expectations of the trained AI – Summit experiment results

    Formulating the products for this year’s summit Info-Tainment requires active materials that give instant measurable benefit. In this session you’ll find out how refractive materials give immediate measurable effects. The summit learns about: 

    • The physics underpinning refraction
    • The best formulating practices for instant effects
    • Other approaches for achieving measurable effects

    16:20 - 16:40

    Closing remarks

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